Senior Sales Executive

Key Responsibilities:

1. Sales (Hunter Role)
· Actively identify, prospect, and secure new retail and modern trade accounts
· Drive product listings into retail channels and specialty health stores.
· Build and manage a strong pipeline of leads and business opportunities
· Achieve and exceed monthly and quarterly sales targets

2. Modern Trade & Retail Account Management
· Manage key retail accounts and maintain strong relationships with buyers and category managers
· Negotiate listing fees, promotions, rebates, consignment terms, and trading conditions
· Coordinate product launches, in-store promotions, sampling, and merchandising activities
· Monitor sales performance and ensure healthy sell-through at store level

3. Market Expansion & Brand Execution
· Identify new market opportunities, channels, and retail partners
· Ensure correct product pricing, shelf placement, and brand compliance
· Work closely with marketing and operations teams to execute campaigns and promotions

4. Sales Reporting & Market Intelligence
· Prepare sales forecasts, reports, and performance analysis
· Monitor competitor activity, pricing trends, and market developments
· Provide feedback and insights to management for strategic planning

5. SOP & Process Development
· Lead the development and implementation of SOPs for all sales and retail-related processes
· Serve as the primary person in charge of SOP creation, documentation, and enforcement
· Standardize end-to-end workflows including product listing, trade promotions, and account management
· Ensure alignment with internal policies, compliance requirements, and retail industry standards
· Continuously evaluate and enhance processes to improve productivity and business performance

Required Qualifications/Skills:
· Diploma / Bachelor’s Degree in Business, Marketing, or related field
· 3 - 5 years of experience in sales, business development, FMCG, or modern trade
· Fluent in English and Mandarin (spoken and written) to communicate effectively with buyers, retail partners, and suppliers
· Experience dealing with modern trade retailers (e.g. Supermarkets, pharmacy chains)
· Strong negotiation, presentation, and interpersonal skills
· Sales-driven, target-oriented, and able to work independently
· Willing to travel for meetings, store visits, and business development activities
· Experience handling bird’s nest, health food, supplements, or premium FMCG products
· Familiar with listing procedures, trade terms, and retail promotions