SENIOR TIKTOK E-COMMERCE EXECUTIVE

JOB DESCRIPTIONS:
Content Creation & Management
-Develop, script, shoot, and edit engaging short-form video content tailored to TikTok trends and audience behavior.
-Collaborate with internal teams or influencers to conceptualize and produce high-performing video content.
-Ensure consistent brand messaging and visual identity across all TikTok content.

TikTok Live
-Plan, host, and manage TikTok Live sessions regularly to boost brand awareness and direct engagement.
-Coordinate live collaborations with influencers, brand ambassadors, or product specialists.
-Monitor live chat interactions and ensure a positive viewer experience.

Affiliate Marketing
-Manage and track affiliate programs on TikTok Shop or other platforms linked to TikTok.
-Collaborate with content creators and KOLs to promote products via affiliate links.
-Analyze affiliate performance and optimize strategies for conversions and ROI.

TikTok Ads & Promotions
-Assist in the development, execution, and optimization of TikTok paid advertising campaigns.
-Coordinate with the digital marketing team to align ad creatives with campaign goals.
-Monitor ad performance and provide regular reports and insights


REQUIREMENTS:
-2-3+ years in TikTok/digital marketing with a strong focus on e-commerce & performance marketing.
-Hands-on experience with TikTok Shop operations (product listing, live selling, promo management).
-Proven track record of driving sales via TikTok (not just engagement metrics).
-Strong understanding of TikTok Ads Manager and conversion tracking.
-Analytical mindset—ability to interpret sales data and optimize campaigns accordingly.
-Familiarity with Malaysian TikTok trends, buyer behavior, and local influencer partnerships.