Social Media Executive (Content Creator)

Requirements
-Bachelor's Degree in Marketing, Communications, Digital Media, or a related field.
-Proven experience in social media management, preferably in the real estate, hospitality, or co-living industries.
-Strong knowledge of social media platforms, including Instagram, Facebook, LinkedIn, TikTok, and Twitter.
-Proficient in social media management tools and analytics platforms.
-Excellent communication, writing, and storytelling skills.
-Creative mindset with a strong eye for detail and design.
-Ability to work independently and in a collaborative team environment.
-Basic knowledge of graphic design tools (e.g., Canva, Photoshop) is a plus.

Responsibilities
Content Creation & Strategy
-Develop and execute a social media strategy aligned with the company's goals and brand voice.
-Create compelling, original content that showcases the co-living experience, tenant stories, community events, and property highlights.
-Produce a mix of visual content, including images, videos, infographics, and stories, to engage target audiences on platforms like Instagram, Facebook, LinkedIn, and TikTok.
-Collaborate with tenants to feature their stories and promote the benefits of co-living, fostering authentic brand advocacy.

Community Engagement & Management
-Actively engage with followers, respond to comments, messages, and inquiries in a timely and professional manner.
-Build and nurture a strong online community by fostering conversations, encouraging interactions, and promoting tenant satisfaction.
-Monitor tenant reviews, feedback, and online discussions, sharing insights with the team to enhance tenant satisfaction.

Growth & Analytics
-Track, analyze, and report on social media performance using analytics tools to measure the effectiveness of campaigns, engagement, reach, and other KPIs.
-Utilize insights from analytics to optimize content, posting schedules, and campaign strategies for continuous growth.
-Identify and engage with influencers and strategic partners in the real estate, lifestyle, and co-living spaces to broaden the brand's reach.

Campaign Management
-Support marketing campaigns and special promotions by creating dedicated social media content and coordinating campaigns with the marketing team.
-Run paid social media advertising to target key demographics and boost engagement, reach, and occupancy.
-Monitor and adjust campaign performance to ensure a high return on investment and alignment with occupancy goals.

Trend & Competitor Analysis
-Stay up-to-date with industry trends, social media platform updates, and emerging digital marketing practices.
-Conduct competitor analysis to understand trends, audience preferences, and best practices in the co-living industry.