Social Media Executive

Job Description


We are looking for a Social Media Executive who is highly execution-focused and detail-oriented to manage and support our growing portfolio of brands, primarily within the retail and F&B space

This role will be responsible for editing video content, managing content schedules, supporting copywriting using AI tools, and ensuring all published materials are aligned with the company’s branding and quality standards

You will be handling multiple brands under the company, so speed, consistency, and discipline are critical.



Key Responsibilities

Prepare and optimise content formats for different platforms such as TikTok, Instagram, and others
Schedule and publish content across multiple social media platforms using scheduling tools
Use AI tools to assist with caption writing, content drafting, and workflow efficiency
Ensure all content aligns with brand guidelines, tone of voice, and visual identity
Manage and organise digital content files with a structured system
Support content creation for campaigns, product launches, and ongoing business activities
Work closely with internal teams to ensure content is delivered and published on time
Write captions and copywriting for social media postings
Monitor content performance and engagement metrics
Analyse data and generate simple performance reports
Conduct competitor analysis and monitor current social media trends
Manage incoming messages, reply to DMs, and monitor customer complaints across platforms
Job Requirements


Diploma or Degree in Marketing, Mass Communication, Multimedia, Creative Media, or any related field
2–3 years of experience handling social media for retail or F&B brands
Strong experience in video editing for both short-form and long-form content
Familiar with major social media platforms and scheduling tools
Comfortable using AI tools to support content creation and workflow
Good eye for branding, design consistency, and visual presentation
Strong organisational skills with attention to detail
Able to work in a fast-paced environment and meet tight deadlines