Social Media Operations Executive

Key Responsibilities

Content Strategy & Creation
-Independently propose and execute content ideas, including copywriting, visuals, and short-form video concepts aligned with brand positioning.
-Take ownership of assigned content from ideation to publishing, ensuring quality and timeliness.
-Actively track platform trends and translate insights into actionable content concepts.

Platform Operations & Growth
-Manage day-to-day operations of assigned social media accounts, including content posting, engagement, and basic community management.
-Plan and execute user growth initiatives, such as content series, themed campaigns, or creator collaborations.

Performance Analysis & Optimisation
-Monitor content performance and key metrics (views, engagement, followers).
-Use data insights to optimize future content ideas and formats.

Cross-functional Collaboration
-Work closely with internal teams to ensure content supports brand and campaign objectives.
-Coordinate with external creators or partners when needed to execute content initiatives.

Requirements

Qualifications
-Diploma / Bachelor’s degree in Marketing, Communications, Media Studies, or related fields.
-Strong interest in social media platforms and digital content operations.
-Familiarity with platforms such as Tiktok, RED (Xiaohongshu), Youtube, Instagram, or TikTok is an advantage.

Core Skills
-Good written communication skills in English (Mandarin is a plus, depending on content needs).
-Basic understanding of social media analytics and performance metrics.
-Technical & Creative Skills (Nice to Have)
-Basic graphic or video editing skills (e.g. Photoshop, CapCut, Canva).
-Interest or exposure to short-form video creation or livestream content.

Personal Attributes
-Passionate about digital trends and content culture.
-Proactive, detail-oriented, and willing to learn in a fast-paced environment.
-Strong team player with a positive attitude and sense of responsibility.