Trade Marketing Manager (FMCG)

Key Responsibilities

Develop and implement trade marketing strategies aligned with overall sales and brand objectives.

Plan and execute in-store promotions, merchandising programs, and trade campaigns to maximize product visibility and sales performance.

Work closely with Sales, Marketing, and Distribution teams to ensure effective execution of trade initiatives across all channels.

Analyze market trends, consumer insights, and competitor activities to identify growth opportunities.

Manage trade marketing budgets, ensuring optimal ROI and cost efficiency.

Lead and manage the trade marketing team, providing guidance, performance management, and development.

Monitor and evaluate the effectiveness of promotions and trade activities, providing data-driven insights and improvement recommendations.

Strengthen relationships with key distributors, retailers, and channel partners to support business growth.

Ensure consistent brand presence and merchandising standards across all retail touchpoints.

Prepare regular reports on sales performance, trade spend, and campaign outcomes for senior management.



Job Requirements

Education

Bachelor’s Degree in Marketing, Business Administration, Business Management, or related field.

Professional certification in Marketing / Sales Management will be an added advantage.



Experience

Minimum 5 years of experience in Trade Marketing within the FMCG industry.

Proven experience in managing trade promotions, merchandising strategies, and retail activation programs.

At least 2–3 years of experience leading or managing a team.

Strong exposure to modern trade, general trade, and distributor management.

Skills

Strong strategic planning and analytical skills.

Excellent leadership and team management capabilities.

Ability to work independently and make decisions with minimal supervision.

Strong communication, negotiation, and stakeholder management skills.

Proficiency in data analysis, sales reporting, and trade marketing performance tracking.

Highly organized with strong project management abilities.

Results-driven mindset with the ability to deliver measurable business outcomes.