BInfinite, under BLoyalty Sdn Bhd, is Malaysia’s leading loyalty and rewards programme that connect brands, merchants and consumers through meaningful, data-powered engagement which connects over 4.5 million members across 1,200+ merchant outlets nationwide, spanning fuel, F&B, retail, hospitality and lifestyle categories. Our business operates across three core pillars: BInfinite Rewards – A consumer ecosystem enabling members to earn and redeem BPoints across multiple brands. BInfinite Biz – A simple plug-and-play loyalty platform designed for SMEs to launch, manage and own their programme. BInfinite Solution – Enterprise and white-label loyalty platforms built for larger partners.