Requirements

Working Experience:

1–4 years of solid execution and operational experience in digital marketing or related fields.
Proven experience in developing and executing digital advertising campaigns across multiple platforms.
Creative mindset with a strong understanding of content development (video, imagery, copywriting) across different stages of the marketing funnel.
Strong commercial awareness with insights into market, consumer, and retail trends, and the ability to provide accurate recommendations to the business.
Problem-solving skills with a focus on continuous process improvement.
Fast learner, adaptable to various platforms and tools.
Capable of managing multiple projects and priorities simultaneously.
Passionate about digital marketing, eager to learn and grow in the field.
Self-motivated, data-driven, and results-oriented.
Proactive, responsible, and strong in communication skills.
Requirements:

Diploma or higher in Marketing, Advertising, Communications, New Media, or related fields, or equivalent professional experience.
Proven ability to set up and optimize paid campaigns on platforms like Meta, Google, and TikTok.
Proficient in Meta Ads Manager (Facebook Business Suite), Canva, CapCut, etc.
Solid understanding of key digital marketing metrics (CPL, ROI, CTR, A/B Testing, etc.).
Strong analytical skills with the ability to interpret data from tools such as Facebook Ads and Google Ads to inform decisions.
Language proficiency in Mandarin and English (written and spoken).
Preferred Qualifications & Experience:

Proven track record of successful ad campaigns (e.g., increased leads, reduced CPL).
Experience in marketing within the education industry.
Experience managing full marketing campaigns from planning to execution.
Familiarity with AI content tools (e.g., ChatGPT, Deepseek) is a plus.
Knowledge of emerging platforms like Xiaohongshu (XHS) and TikTok is an advantage.
Basic skills in video editing and graphic design are a plus.
Responsibilities

Plan, execute, and manage paid media campaigns across social media platforms.
Monitor, measure, report, and analyze campaign performance data to derive actionable insights and optimize advertising spend.
Create and present comprehensive reports on campaign performance, including key metrics and recommendations for improvement.
Monitor and manage campaign budgets, ensuring efficient allocation of resources to maximize results.
Conduct A/B tests on ad creatives, targeting, and bidding strategies to improve overall campaign performance.
Work closely with creative and content marketing teams to develop digital strategies and content aligned with broader campaign goals and business objectives.
Stay updated on industry trends, competitor strategies, and emerging platforms to inform campaign strategies.
Support and contribute to the digital demand generation strategy by developing and executing inbound and outbound tactics (email campaigns, landing pages, forms, CTAs, workflows).
Plan and create short-form content (videos, reels, visuals, captions) for platforms such as Facebook, Instagram, TikTok, and Xiaohongshu.
Draft compelling captions, ad copy, and headlines aligned with brand voice and campaign goals.
Collaborate with design/video teams to produce visually consistent brand content.
Research trends, hooks, and formats to enhance content performance.
Ensure consistency in tone, messaging, and storytelling across platforms.
Benefits

Public transport accessible
Performance bonus
Annual company trips
Team building activities
EPF & SOCSO