Job Description:
1.Local Store Marketing (LSM):
-Develop and oversee LSM initiatives to drive traffic to individual Burger King outlets.
-Work closely with Operations team, landlords, franchisees and localized partners to execute local promotions, events, and community engagement activities.
-Initiate, execute, measure and analyze local store traffic drivers, for example, flyer distribution, bounceback initiatives and more.
-Drive and support kiosk ordering platform adoption.
-Develop and push for upsell strategies and implementation at store level.
-Management of store level displays (POS materials) and coordinating rollouts on time and within budget for all marketing campaigns.
-Responsible for customer experience at store level
-Monitoring and managing costs and maximising ROI for all retail investments.
-May require outstation travel to local stores for monitoring and understanding of local audience behavior.

2. New Store Expansion:
-Develop and implement marketing strategies for new store openings, including pre-launch, launch, and post-launch activities.
-Analyze industry trends and identify growth areas for new restaurant openings.
-Coordinate launch events and promotions to drive initial customer traffic and engagement.
-Collaborate with cross-functional teams to ensure cohesive marketing efforts for new store locations.
-Monitor and evaluate the success of new store marketing campaigns, making adjustments as necessary.

3.Team Leadership:
-Lead and inspire a team of 2 marketing executives in the LSM team, fostering a collaborative and results-driven environment.
-Provide guidance, set clear goals and expectations for team members, and monitor performance to ensure objectives are met.
-Encourage continuous learning and development within the team.

4.Partnerships and Business Development:
-Build and maintain relationships with local businesses, schools, and community organizations.
-Develop partnerships to create mutually beneficial marketing opportunities.
-Support the Head of Marketing on new business development ventures e.g. food sales booth, food truck, catering and more.

Requirements:
-Bachelor's degree in marketing, business administration, or a related field; advanced degree or professional certifications are a plus.
-Minimum 3 years experience’ in retail marketing, preferably in the QSR or F&B industry. Prior team leadership experience is an added advantage.
-Strong analytical abilities and data-driven decision-making.
-Proficiency in local market dynamics and consumer behavior.
-Excellent communication and negotiation skills.
-Ability to work in a fast-paced environment.
-Passion for creativity and innovation.
-Able to work 5.5 days per week