JOB RESPONSIBILITIES

A. Creative Development & Marketing Materials
-Design all marketing materials including posters, banners, social media content, in-store POPs, advertisements, digital promotions, presentation decks and corporate documents.
-Develop visual assets for product launches, seasonal campaigns, founder-based promotions, and national-level marketing initiatives.
-Ensure all creative outputs are produced accurately, creatively and within required deadlines.

B. Brand Alignment & Creative Standards
-Ensure all artworks strictly follow GB GOLD’s brand guidelines.
-Adapt creative assets for all platforms including:
-Maintain strong consistency of brand identity across all communication touchpoints and materials.

C. Cross-Department Collaboration
-Collaborate closely with Marketing, Sales, Operations, Visual Merchandising, Merchandising, Corporate Affairs and Events teams.
-Provide visual support for workshops, training sessions, dealer programs, educational modules and corporate presentations.

D. Campaign, Event & Seasonal Execution
-Coordinate, design and oversee the production of all marketing collaterals for GB GOLD campaigns, including:

Major Campaign Categories
-Product launches & special edition releases
-Festive & seasonal campaigns
*Hari Raya, Chinese New Year, Merdeka, Deepavali, Year-End Sale, Monthly Payday Campaigns.
-Events & public engagements
*Roadshows, exhibitions, financial literacy events, community programmed and CSR initiatives under GB Care.
-Nationwide dealer/agent recruitment campaigns

Ongoing Creative Responsibilities
-Continuously update designs based on current seasons, viral trends, economic sentiments, cultural moments and real-time marketing behavior.
-Create collector cards, certificate cards, product insert cards, limited-edition cards, packaging labels and serial-number designs for all gold products.
-Ensure GB GOLD stays one step ahead of external competitors by delivering innovative, premium and trend-leading creative directions.
-Manage adaptation and rollout of visual materials across stores, events and distribution points nationwide.

E. Affiliate & Sales Partner Design Support
-Prepare tailored marketing visuals for all GB GOLD Affiliates, including:
-Sales posters
-Product highlights
-Limited edition visuals
-Promotional templates
-Social media kits
-Ready-to-use content bundles
-Ensure affiliates receive consistent, high-quality marketing materials that strengthen brand presence and increase sales conversion.

F. Vendor & Production Management
-Liaise with printers, production houses, fabricators and installers.
-Manage sourcing, negotiation, printing checks and installation quality control.
-Perform cost comparisons and ensure efficiency without compromising premium output.

G. Retail Visual & POP Display Quality
-Ensure all stores display updated POPs, marketing visuals and promotional materials correctly.
-Conduct periodic checks to ensure store visuals maximize brand visibility and consistency.

H. Inventory, Sourcing & Asset Management
-Track stock, usage and distribution of printed materials.
-Source premium items, merchandise and campaign-related items for marketing programs.
-Maintain a systematic archive of all design and production files.

I. Logistics & Distribution Coordination
-Coordinate packing, sorting and delivery of marketing materials to all branches, events, partners and affiliates.
-Ensure nationwide distribution is smooth, timely and efficient.

J. Administrative & Documentation Management
-Prepare and manage purchase orders, vendor documentation, invoices and filing.
-Maintain organized documentation for all artwork, production and campaign records.


JOB REQUIREMENTS
-Bachelor’s Degree in Creative Design / Graphic Arts / Multimedia or related field.
-Minimum 5 years experience in graphic design within retail, fashion, luxury, gold, or branding industries.
-Proficient in Adobe Illustrator, Photoshop and other design tools.
-Strong portfolio demonstrating branding, campaign work, packaging and print production.
-Able to manage multiple projects simultaneously with strong attention to detail.
-Creative thinker with strong understanding of luxury design aesthetics.
-Leadership qualities to guide junior designers and ensure brand consistency.
-Strong communication and coordination skills.

Preferred Attributes
-Strong understanding of typography, color theory, layout design, and visual hierarchy.
-Experience in creating designs that resonate with seasonal and festival trends.
-Ability to adapt quickly to emerging design techniques and social media innovations.
-Proficiency in product photography, photo editing, and content creation.
-Excellent communication and collaboration skills, with the ability to work seamlessly across departments.
-High attention to detail and a knack for balancing creativity with strategic goals.