KEY RESPONSIBILITIES

Content Strategy & Development
*Plan, script, and execute short-form video content across multiple digital platforms.
*Own the end-to-end content lifecycle, including ideation, filming coordination, editing direction, and final quality control.
*Define content directions and contribute to the development of a consistent brand IP identity and long-term content matrix.
*Create content assets to support campaigns, promotions, and new initiatives.

Performance-Driven Content
*Produce high-CTR content, including advertising creatives, conversion-focused materials, and trend-based content.
*Monitor and analyze content performance metrics such as views, engagement, and conversion rates.
*Continuously optimize content strategies based on data insights and platform behavior.
*Apply platform-specific best practices to maximize reach and effectiveness.

Platform & Trend Expertise
*Stay up to date with trends, formats, and algorithm changes across TikTok, Instagram, Facebook, and YouTube.
*Identify, adapt, and localize trending topics, memes, and storytelling formats in a brand-aligned manner.

Collaboration & Innovation
*Collaborate closely with marketing, design, and media teams to ensure content aligns with overall business objectives.
*Proactively propose creative concepts that are both innovative and executable within timelines.

REQUIREMENTS
*Minimum 2 years of hands-on experience in content creation, scripting, or short-form video production.
*Strong understanding of content virality, traffic acquisition, and conversion logic.
*High sensitivity to youth culture, digital trends, memes, and storytelling pacing.
*Proven track record with successful content examples or a portfolio (mandatory).
*Creative, adaptable, and comfortable experimenting with new ideas and formats.
*Able to work in a fast-paced environment with strong execution and minimal supervision.
*Clear and structured thinking with the ability to translate ideas into actionable plans.
*Treats content as a brand asset and growth driver, not just a deliverable.

BONUS (Nice to Have, Not Mandatory)
*Familiarity with the online entertainment or iGaming content ecosystem.
*Experience working in MCNs, advertising agencies, livestreaming platforms, or gaming/gambling-related industries.