Who We Are
Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia Pacific region, we proudly offer trusted brands including Ribena®, Lucozade Sport™, BRAND'S® Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.

At Suntory Malaysia, we are proud to be part of the global Suntory Group, a Japanese multinational renowned for its unwavering commitment to health, wellness, and enriching lives. With a legacy deeply rooted in innovation and natural science, we deliver high-quality health enrichment and functional beverages tailored to the needs of Malaysian consumers.

Guided by our mission to “Inspire the Brilliance of Life”, we blend cutting-edge research with a profound respect for nature to support holistic well-being — from the inside out.

We are the proud brand owner of several iconic products with strong cultural heritage and consumer trust:

Ribena – the beloved blackcurrant drink rich in Vitamin C.

BRAND’S® – a trusted name in health supplements, including the renowned BRAND’S® Essence of Chicken.

C.C. Lemon – a refreshing lemon-flavored drink packed with Vitamin C, offering a zesty boost for your daily wellness.

About your role
As the Assistant Key Account Manager, you will play a hybrid role combining sales planning and operational execution. You will support the Senior Key Account Manager in driving commercial growth for key Modern Trade customers — ensuring excellence in planning, execution, and channel operations. Your role is critical for delivering sales objectives, optimizing value-added initiatives, and strengthening relationships with key retail partners.

What You'll Do
Develop, plan, and implement promotions and activities to drive volume and brand objectives.

Work closely with Trade Marketing, Sales Operations, and the merchandising agency to deliver value-added programs.

Lead the monthly operational cascade with the 3rd party merchandising agency to ensure perfect execution.

Translate consumer and retailer insights into actionable plans, identifying opportunities and proposing corrective actions.

Build strong and sustainable relationships with key retailers to support better decision-making.

Drive cross-functional alignment to strengthen service level performance.

Lead trading terms negotiation and closure.

Manage and optimize trade spend to maximize growth opportunities.

Assist KAM in managing Modern Trade key accounts

What's in it for you

Opportunity to manage major Modern Trade accounts in a growing FMCG environment.

Exposure to cross-functional collaboration with Trade Marketing, Supply Chain, Category Management, Finance, and Sales Operations.

Hands-on experience in trade spend optimization, sales planning, and in-store activation.

A role that builds strong foundations for future Key Account Management leadership.

Ability to influence commercial decisions through insights, operation excellence, and customer partnership.

What You need to be successful
Essential Requirements
Knowledge in merchandising, sales operations, promotion planning, and in-store activation..pdf)

Strong skills in Microsoft Excel and PowerPoint, with solid analytical and negotiation abilities..pdf)

Excellent communication, interpersonal, influencing, and persuasion skills. Resourceful, results-oriented, and able to work cross-functionally.

FMCG experience in managing Modern Trade retailers, including planning and execution.

Desirable
Key Account Management experience (minimum 3 years) in FMCG / Modern Trade.

Strong negotiation and advanced analytical capabilities.

Diploma or higher qualification in a business-related field.