DIGITAL MARKETING EXECUTIVE

Digital Marketing Executive – Key Responsibilities

Content Creation
-Plan and create engaging content for social media and email campaigns related to cooking paste.
-Design simple graphics and visuals for posts (recipes, promotions, tips).
-Edit basic videos with text overlays and transitions for social platforms.
-Schedule posts using social media management tools to maintain consistent presence.

Ad Management
-Set up and manage campaigns on Google, Facebook, Lazada, Shopee, TikTok.
-Monitor ad performance and optimize campaigns to maximize ROI.
-Test creatives, targeting, and copy to improve results.

Reporting & Analysis
-Track campaign performance and engagement metrics.
-Prepare weekly or monthly performance reports with recommendations.
-Identify trends to improve future marketing strategies.

Sales Team Support
-Provide simple designs, brochures, or promotional materials as needed.
-Coordinate with the sales team to support campaigns and client requirements.

Workload Expectation:
-2 social media posts/week and 1 simple video/week
-Moderate ad campaigns with regular monitoring
-Light reporting and occasional sales support