Marketing Event Executive

Key Responsibilities

Online Platform Management
-Maintain and optimize TAS online storefronts (WIX, Shopee, Lazada, TikTok Shop)
-Ensure timely updates of product listings, visuals, pricing, and stock status
-Manage vouchers, promo campaigns, and affiliate links on marketplaces

Promotions & Campaign Execution
-Plan and execute promotional campaigns, including pricing, vouchers, bundles, and mechanics
-Coordinate promo communications (eDMs, banners, visuals, landing pages)
-Support ad campaign setup (Facebook, Google) and A/B testing initiatives
-Work with the product team to create promotional assets that align with campaign goals

Marketing Automation & CX
-Manage and automate eDM flows (welcome, post-purchase, cart reminders)
-Coordinate with digital marketing executive for lifecycle campaigns
-Contribute to loyalty/review/referral program implementation (where relevant)

Data Tracking & Performance Analysis
-Track campaign performance using GA, Meta Ads Manager, and marketplace dashboards
-Generate monthly reports with actionable insights (CTR, conversion rates, sales lift, etc.)
-Recommend improvements to online experience and conversion funnel

Requirements
-Diploma/Degree in E-Commerce, Digital Marketing, Communications or related fields
-1–2 years of experience managing e-commerce platforms (e.g. Shopee, Lazada, Shopify, Wix, TikTok Shop)
-Working knowledge of EDM platforms
-Experience setting up online campaigns, vouchers, and store mechanics
-Strong coordination and attention to detail across multiple platforms
-Comfortable working cross-functionally and meeting campaign timelines
-Basic design and visual editing skills (e.g. Canva, Figma) are essential
-Experience in healthcare and wellness industry is an advantage



Soft Skills

Independent and resourceful with a growth mindset

Collaborative and communicative across marketing functions

Analytical thinker