Content Creator

Key Responsibilities:

Content Creation:
• Develop and produce creative, high-quality engaging contents (videos, photos, graphics) for social media platforms (TikTok, IG, FB) that align with our brand voice and goals.
• Incorporate trending formats, challenges, and hashtags to boost visibility and engagement.
• Create product descriptions, promotional materials, and visual assets that align with the brand’s voice and image.
• Stay updated on TikTok trends, algorithms, and new features to optimize content performance.
• Propose innovative ideas to leverage trending topics relevant to the brand.

Engagement & Community Building:
• Interact with followers, respond to comments, and build a vibrant TikTok community.
• Collaborate with influencers and other creators to expand reach.

Content Planning:
• Plan, storyboard, and schedule content to maintain a consistent posting calendar.
• Coordinate with the marketing team to align TikTok content with broader campaigns.

Social Media Management:
-Manage the brand’s social media accounts, including content planning, scheduling, posting, and community engagement.
-Monitor social media performance and use data analytics tools to track engagement, growth, and campaign effectiveness.
-Respond to customer inquiries and comments on social platforms in a timely and professional manner.
-Audience Growth: Increase in social media followers
-Research trends and develop viral-worthy content ideas
-Script, film and edit 4-5 short videos per day (using CapCut Pro)
-Optimize content for maximum reach and engagement
-Collaborate with marketing team on campaign concepts
-Appear in videos and live streams when needed
-Analyze performance metrics and adjust content strategy
-Support in offline events & activities and ad-hoc tasks

Key Performance Socia
-Content Output: Number of content pieces created and published per month
-Engagement Rate: Social media engagement (likes, comments, shares) per post
-Content Conversion Rate: Percentage of content-driven leads converting to sales
-Engagement Rate

Requirements:
-1-2 years experience creating content for brands or personal channels
-Portfolio showing successful TikTok/Reels content (please share links)
-Proficiency in CapCut, Premiere or other editing tools
-Strong understanding of social media algorithms
-Creative mindset with ability to generate fresh ideas
-Comfortable being on camera
-MUST love pets! (We're a pet food brand after all)

Added Advantages:
-Experience creating pet-related content
-Own basic shooting & editing equipment (smartphone/gimbal/lights)