Marketing Manager

Planning Marketing Strategy
-Develop and implement a strategic integrated marketing communications plan and correlating expenditure budgets annually
-Regularly define and identify the most effective communication channels to promote existing products and services
-Develop advertising opportunities (e.g. through specialist publications, radio or other media)

Creating Marketing Content
-Design and development of marketing materials (including overseeing photoshoots), as well as write copy for use across marketing channels such as collateral, social media, and direct marketing emails (EDM)
-Manage digital marketing and social media activity across the various social media platforms, including the development of content and analysis of reach and conversion

Driving Brand Partnerships
-Cultivate relationships with potential marketing partners, as well as explore new target markets and marketing avenues
-Source for and promote events that will drive traffic to the F&B outlets and grow revenue

Brand Management & Awareness
-Coordinate and manage media/ public interest to generate coverage and maintain awareness of the brands
-Keep current with marketing trends, competitive analyses, new communication techniques and digital platforms, in order to explore and recommend creative ways to reach out to the target audience
-Plan a monthly/seasonal promotional calendar of activity, generating ideas for new offerings
-Evaluate and prepare reports showing the results of marketing campaigns (return on investment, effectiveness, feedback, etc.)
-Maintain effective internal communications to ensure all relevant internal departments are kept informed of marketing objectives
-Customer engagement· Facilitate customer engagement and retention on-site through various marketing channels (e.g., tactical offers) in order to improve brand loyalty and expand outreach, visibility and value.
· Support the Operations team in managing customer experience on-site
· Respond to media or customer queries/complaints as well as host special events to promote restaurants
· Build and maintain customer database and engage through regular customer communique (e.g. newsletters, loyalty program etc)