Senior Marketing Executive

Key Responsibilities
1. Digital Marketing & SEO
-Plan and implement on-page & off-page SEO strategies for hardware, building materials, B2B & B2C segments.
-Manage Google GEO & AEO tactics to improve local and voice search visibility.
-Track keyword rankings, website traffic, and SEO health using tools like Google Search Console, Ahrefs, or equivalents.

2. E-Commerce Management
-Oversee daily e-commerce operations: product listings, pricing, promotions, inventory sync, and customer inquiries.
-Ensure product data accuracy, optimized visuals, and SEO-friendly descriptions.
-Coordinate campaigns to drive sales and inventory turnover.

3. Digital Campaigns
-Plan and execute digital advertising campaigns (Google Ads, Meta Ads, etc.) with Newpages.
-Monitor and optimize campaigns to improve ROI and conversions.
-Implement retargeting strategies for potential customers.

4. Reporting & Analytics
-Generate monthly reports on SEO, e-commerce KPIs, traffic, and campaign performance.
-Recommend improvements based on data insights.

5. Content & Social Media Coordination
-Coordinate content across the website and social media channels to support SEO and brand positioning.
-Ensure consistent brand messaging across platforms (Facebook, Instagram, XHS, TikTok, etc.).

Requirements
-3–5+ years of experience in marketing, digital marketing, SEO, or e-commerce.
-Proficient with SEO tools, Google Business Profile optimization, and AEO practices.
-Experienced in managing e-commerce platforms (Newpages CMS, Shopify, WooCommerce, or similar).
-Strong analytical skills, detail-oriented, and data-driven.
-Proactive, independent, and able to coordinate with external agencies.