Product Manager

Job Description:

Execute brand plans and marketing activities in alignment with principals’ direction and company objectives, ensuring timely and effective implementation.

Develop and drive trade initiatives including promotion planning, pricing strategies, merchandising guidelines and distribution of POS materials across channels.

Monitor and track sales performance and marketing expenditure to support brand profitability, and recommend improvement actions to achieve annual targets.

Review and validate sales volume forecasts for new product launches, promotional campaigns, and seasonal uplifts against historical data, and highlight gaps or risks.

Coordinate and manage new product launches including product registration, trade presentation deck, pricing structure and sample readiness.

Support analysis of category, customer and competitive insights to identify growth opportunities and business gaps.

Conduct regular store checks and market visits to gather on-ground insights and track in-store execution.

Build strong working relationships with internal stakeholders including sales, finance and warehouse to ensure smooth daily operations.

Coordinate with the factory to monitor stock levels, support demand planning and forecasting, and ensure sufficient stock availability.

Act as the key liaison with principals to align on brand expectations and strategic direction, and prepare monthly, quarterly and annual reports for business reviews.

Provide administrative and reporting support as needed.

Requirement:

· Bachelor’s degree in Marketing, Business Administration or equivalent.

· Minimum six (6) years’ experience in product management/trade marketing, preferably in FMCG.

· Strategic thinker with attention to detail and proactive.

· Strong analytical and time management skills, with the ability to manage multiple priorities in a fast‑paced environment.

· Collaborative communicator with strong stakeholder management abilities.

· Proficient in Nielsen, Microsoft Excel & PowerPoint.