Automotive Senior/Business Development Manager

This is a senior individual-contributor role with leadership potential, requiring both deep technical credibility and strong commercial acumen.

Drive new business acquisition and grow existing MNC accounts across semiconductor, automotive, HVAC, sectors in Penang and/or Johor Bahru.

Lead end-to-end BD cycles — from opportunity identification and customer engagement to RFQ management, design-win, and programmed launch.

Build and maintain senior-level relationships with procurement, engineering, and supply chain stakeholders at Tier-1 manufacturers and OEM customers.

Develop and execute market entry strategies for new verticals, collaborating closely with internal engineering, operations, and pricing teams.

Track and report pipeline health, revenue forecasts, and market intelligence to senior leadership; represent the company at industry events and customer visits across Malaysia and the region.

Requirements:

8–15 years of B2B business development or key account management experience in precision engineering, semiconductor equipment, EMS, or industrial manufacturing.

Proven track record of managing and growing MNC accounts, with experience in specification-in selling and long-cycle technical sales.

Strong existing network with procurement and engineering decision-makers at MNCs in the semiconductor, automotive, or industrial sectors in Malaysia.

Engineering or Business degree; commercially sharp with the ability to translate technical product capabilities into compelling value propositions.