In 2019, ZUS Coffee began our journey not from a single location, but as an innovative app. This digital beginning was inspired by our founders’ personal quest—a dream to redefine specialty coffee. They imagined a world where the luxury of a specialty coffee wasn’t bound by its price tag or location, where choosing between cost and quality wasn’t a dilemma. From the first taps on our app to the opening of our first outlet in Malaysia, our mission was clear: transform specialty coffee from a luxury to a daily necessity. Our commitment? Clean, consistent, and well-handled coffee every time. Since then, it is with immense pride that we’ve served over 39 million cups, a testament not only to our promise but also to the unwavering support of our beloved ZUSsies. Today, as we continue to extend our horizons, our motto remains unchanged: ZUS Coffee is a Necessity, not a Luxury.