Roda Land Sdn. Bhd. was founded in 2018 by MK Khor and YL Lee, who identified a market gap for high-quality off-road tyres at mid-range prices. Initially focusing on agricultural tyres, Roda Land has since expanded its product range to include tyres for machines like backhoes, skid loaders, earth-movers, graders, compactors, and forklifts. In 2020, we reached a significant milestone with the introduction of our NDR Premium Tractor Tyres, which were fitted on Kubota's new M9540 machine. This partnership not only increased our sales but also provided valuable industry exposure and credibility, marking a turning point in our company's growth.