Beauty is more than skin deep True beauty results in great smiles As a beauteepro, we are a beauty products professional and distribeautor. To us, being beautiful means more than just being beautiful on the outside. Dreams of beauty are everyone’s desire, but being truly beautiful is about getting results that last. Beauty shines through great services that bring satisfaction. It is about having the integrity and credibility to be ethical in the selection of beauty products, ensuring that quality, safety and effectiveness are present at all times. Above all, true beauty results in great smiles of achievement for everyone. History Cheerful beauteepro was established in 1983 as the marketing division for the Cheerful Group trading company supplying cosmetic products and beauty equipment. Operations in Malaysia first started in Kuala Lumpur during 1988. Within a year, business flourished and another branch in Singapore was established. Today, Cheerful beauteepro has a partnership of more than 50 Beautique Members nationwide with expansion plans in the future. With more than 20 years of experience in the beauty industry, the company strives and looks forward to providing more great services and smiles through its exclusive range of beauty product brands and by expanding a well-connected network of Beautiques throughout the world. 1983 - Cheerful beauteepro is established. 1988 - First Operations in Malaysia 1989 - Singapore branch is established 2006 - Cheerful upgrades corporate image