About the Role

We are looking for a passionate and creative Social Media Executive to grow our brand presence across Tiktok, Xiaohongshu (XHS) and Instagram. You will play a key role in planning and executing influencer collaborations, crafting trend-driven content, and building a strong, engaged community for our beauty and lifestyle brands.

Key Responsibilities:

Manage & grow the brand’s presence on Tiktok, XHS and Instagram, ensuring consistent tone, visuals, and messaging.

Plan, execute, and optimize influencer (KOL) collaborations – from sourcing and briefing to content review and performance tracking.

Identifying and researching suitable KOLs/influencers

Outreach, relationship-building, and negotiation

Developing and presenting creative campaign briefs

Coordinating timelines, deliverables, and approvals

Monitoring influencer content and evaluating campaign performance

Create and schedule engaging lifestyle, beauty, and trend-driven content aligned with brand objectives.

Monitor social media trends and competitor activities to identify opportunities for growth and creative innovation.

Track campaign performance, analyze insights, and prepare clear reports with recommendations for improvement.

Requirements:

1–3 years of hands-on experience in social media management or influencer marketing.

Strong understanding of Tiktok, XHS and Instagram content styles, algorithms, and audience behavior.

Excellent communication, negotiation, and project management skills.

A self-starter with a creative mindset, attention to detail, and a strong sense of visual aesthetics.

A strong team player who thrives in collaborative environments.

Adaptable and able to perform well in a fast-paced, dynamic work environmen