Marketing Executive/Senior Executive (Creative & Digital)

Key Responsibilities and Duties:

1. MARKETING EXECUTION
-Assist in implementing marketing plans and campaign activities.
-Coordinate execution of approved campaigns within set timelines.
-Support in preparing campaign briefs and materials.

2. TRADITIONAL MARKETING
-Coordinate events, roadshows, exhibitions, sponsorships, and in-store promotions.
-Manage production of marketing collaterals (brochures, banners, POS materials, etc.).
-Liaise with printers, suppliers, media partners, and event organisers.

3. DIGITAL MARKETING
-Plan, develop, and execute digital content strategies aligned with marketing objectives and brand guidelines.
-Create and produce engaging content including social media posts, visuals, short-form videos (Reels/TikTok), captions, and marketing copy.
-Perform basic photography and videography for marketing campaigns, events, product shoots, and promotional activities.
-Edit photos and videos using relevant software to ensure quality and brand consistency.
-Manage and maintain company social media platforms, ensuring regular posting and audience engagement.
-Execute and monitor digital advertising campaigns (e.g., Meta Ads, Google Ads).
-Track, analyse, and report digital campaign performance, providing recommendations for content improvement and optimisation.
-Ensure website and digital platform content remains updated, relevant, and aligned with branding.

4. BRANDING SUPPORT
-Ensure consistency of brand identity across all marketing materials.
-Support internal and external communication initiatives as required.

5. REPORTING & ADMINISTRATIVE SUPPORT
-Prepare marketing performance and post-campaign reports.
-Monitor marketing expenditure against allocated budgets.
-Maintain proper documentation of marketing activities and materials.

JOB REQUIREMENT
-Bachelor’s Degree in Marketing, Business Administration, Mass Communication, Digital Marketing, Graphic Design, or any related field.
-Minimum 3–6 years of relevant working experience in marketing.
-Exposure to both traditional and digital marketing is preferred.
-Experience in campaign coordination and digital advertising platforms is an added advantage.
-Knowledge of digital marketing tools (e.g., Meta Business Suite, Google Analytics, Google Ads).
-Basic understanding of SEO and social media performance metrics.
-Proficient in Microsoft Office applications.
-Basic design skills (e.g., Canva, Adobe Illustrator, Photoshop) will be an advantage.
-Basic photography and videography skills for content creation will be an added advantage.
-Strong communication and interpersonal skills.
-Good organisational and project coordination abilities.
-Creative, detail-oriented, and analytical.
-Ability to multitask and work under tight deadlines.
-Able to work independently and collaboratively within a team environment.