Live commerce star riding the lifestyle boom. Oasis Home Holding is principally engaged in the marketing and sale of consumer lifestyle products, with live commerce and its proprietary mobile application and website serving as the company’s main sales channels since FYE 2023. It also leverages additional online platforms, including Lazada, Shopee, and TikTok Shop, alongside offline channels such as product experience centres, a mobile showroom, and warehouse sales. The company’s core strengths include identifying relevant sales channels and marketing strategies aligned with current market trends, effectively positioning products for target customer groups, sourcing and developing products to meet evolving consumer needs, and building a loyal customer base to strengthen brand presence. Oasis Home’s product portfolio focuses on home and living, beauty and personal care, and wellness categories, comprising both in-house brands (manufactured through local and international OEMs) and third-party products sourced from international suppliers, particularly items not readily available in the local market. The company’s operations are structured into two key segments: direct-to-consumer (D2C) and business-to-business (B2B). Under the D2C segment, Oasis Home engages customers through live commerce sessions on Facebook and TikTok, its Oasis Home e-commerce platform, third-party online marketplaces, social media advertising, and offline retail touchpoints. The B2B segment targets corporate customers purchasing products as corporate gifts, promotional items, or for onward sale, and also offers marketing services to promote corporate clients’ products via Oasis Home’s live commerce channels.