HL Assurance Pte. Ltd. ("HLAS") is a licensed general insurance company in Singapore since 2012 and a subsidiary of Hong Leong Financial Group Berhad ("HLFG"), a public listed company in Malaysia. Reaching Out To You. Hong Leong Assurance (HLA) is one of the largest life insurance companies in Malaysia headquartered in KL, providing financial planning and protection solutions. HLA is part of Hong Leong Group, a leading conglomerate based in Malaysia with diversified businesses in banking & financial services, manufacturing & distribution, property development & investment and hospitality & leisure with presence in North and Southeast Asia, Western Europe and the UK, North America and Oceania.