In 2018, the idea of ​​creating a unique coffee shop in Brazil emerged. Inspired by the high quality, simplicity, and perfection of Japanese coffee shops, brothers Carlos, Alexandre, and Luis Fertonani opened their first The Coffee store on Al. Prudente de Moraes, Curitiba, Brazil, measuring just 3 square meters. This address marked the beginning of something grand, and it soon expanded worldwide, bringing the best of Brazilian coffee combined with the purity and perfectionism of Japan.