New Long Shine (M) Sdn Bhd is a Malaysia‑based company incorporated on 28 October 1993. It operates as a wholesale trader, retailer, and distributor of various electronics and electrical products. The company is part of the Long Shine Group, which supplies industrial equipment, production machinery, and technical tools to markets in Malaysia and other countries. Headquartered in Malaysia with branch offices in Johor, Penang, and Kuala Lumpur, the company offers quality products imported from major global manufacturers and provides dedicated sales and service support