Dragon Noodle Sdn. Bhd. is a prominent casual dining enterprise based in Penang, specializing in authentic Chinese "Dragon Beard" noodles (Long Xu Mian) and Sze Chuan-inspired cuisine. Since its inception, the brand has gained a loyal following for its customizable "cart noodle" concept, allowing diners to select from various broth bases—such as their signature Milky Wine Soup, Mala, and Special Beef Soup—paired with high-quality handmade noodles and diverse toppings.