SP Advisory Sdn. Bhd. is a premier financial consultancy firm and a highly decorated agency under AIA Bhd. Established in 2009 and headquartered in Skudai, Johor, the firm has rose to become a "Top Champion" in the Southern region of Malaysia. Within your 9-category framework, it is a powerhouse in "Finance & Insurance". SP Advisory specializes in providing holistic wealth management solutions, ranging from personal life protection and medical insurance to sophisticated investment planning and mortgage advisory. The company is notably recognized by the Malaysia Book of Records for its "Success Model" in financial consultancy. With a vision to empower individuals towards financial freedom, the firm manages a large team of professional consultants, including numerous MDRT (Million Dollar Round Table) achievers. Their integrated service model ensures that clients receive tailored advice on asset protection and legacy planning, making them a strategic gatekeeper in the Malaysian financial services ecosystem.