GOLDEN JAGUAR JEWELLERY SDN. BHD., widely known as GJ Jewellery, is a prominent Malaysian jewellery brand specializing in high-quality 24K gold-plated and platinum-plated accessories. Established in 2010 and formally incorporated in 2015, the company has revolutionized the local market by providing affordable alternatives to solid gold jewellery, often referred to as "Emas Korea" or "Emas Bangkok." With a business model that integrates direct factory manufacturing, wholesale distribution, and a robust e-commerce presence, Golden Jaguar offers a vast collection of rings, necklaces, bracelets, and bangles. The brand is a Top Seller on major platforms like Shopee and Lazada, recognized for its commitment to "Quality Assurance and Customer Integrity." Having won multiple wholesale excellence awards, GJ Jewellery continues to expand its digital footprint while maintaining a dedicated customer base seeking trendy, durable, and value-for-money fashion jewellery