BAN HIN BEE SDN. BHD. (BHB) is a premier legacy retailer of consumer electronics and home appliances in Malaysia, with a heritage dating back to 1961. Strategically headquartered in Penang, BHB has evolved from a humble family business into a multi-brand retail powerhouse, renowned for its commitment to "Quality, Service, and Trust." The company operates an extensive network of showrooms across the northern region, offering an unparalleled selection of international brands, including Samsung, LG, Panasonic, and Sony. Beyond standard retailing, BHB has diversified its portfolio with specialized concepts like KitchenTech (premium built-in kitchen appliances) and Homemax. In 2026, BHB remains at the forefront of the retail revolution by integrating an Omni-channel shopping experience, combining its massive physical showrooms with a seamless digital marketplace. With over 60 years of expertise, BHB continues to be the most trusted name for Malaysian households seeking innovative home solutions and exceptional after-sales support.