Tristar Synergy Sdn. Bhd., incorporated in 2015 and a key subsidiary of shopper360 Limited, is a premier retail activation and shopper marketing agency in Malaysia. Headquartered in Puchong, Selangor, the company specializes in turning brand strategies into tangible consumer experiences. Tristar Synergy is renowned for its expertise in promoter and sampling management, creative event execution, and targeted in-store activations. In 2026, the company continues to lead the field by integrating digital consumer analytics with traditional field marketing, ensuring that brand roadshows and on-ground campaigns deliver measurable ROI. By bridging the gap between products and people, Tristar Synergy helps global and local FMCG brands capture market share at the most critical point of the customer journey—the point of purchas