Creative Ingredients Sdn. Bhd., incorporated in May 2007 and headquartered in Kajang, Selangor, is a premier specialist in the trading and application of high-quality food, pharmaceutical, and personal care ingredients. Driven by a team of technically seasoned professionals, the company positions itself not just as a supplier, but as a total solution provider. Their comprehensive portfolio includes hydrocolloids (Pectin, Xanthan Gum), starches, sweeteners, health promoting ingredients (Marine Collagen, Colostrum), and food colours/flavours. In 2026, Creative Ingredients is recognized for its strong R&D capabilities, assisting manufacturers across South East Asia in recipe management, cost optimization, and new product development. By bridging global ingredient innovations with local manufacturing needs, the company ensures that its clients—ranging from bakeries to beverage giants—achieve the perfect balance of taste, texture, and nutritional excellence