Novelty Project Services Sdn. Bhd., incorporated in 2012 and a regional extension of its acclaimed Singaporean parent firm, is a premier specialist in retail, F&B, and workspace interior architecture. Strategically based in Johor Bahru, the company serves as a critical bridge for international brands expanding into the Malaysian market. In 2026, Novelty Project Services is renowned for its "In-House Carpentry" advantage and "End-to-End" project management, ensuring that intricate designs for luxury retail outlets and trendy restaurants are executed with technical precision. As a CIDB G3-certified contractor, the firm excels in transforming empty commercial shells into immersive brand environments, boasting a diverse portfolio that includes iconic projects in Mid Valley, Funan, and Pavilion. Driven by the mission of "Maximizing Usable Space through Appeal," Novelty Project Services combines Singaporean efficiency with deep local Malaysian regulatory expertise, solidifying its reputation as a trusted architect of modern commercial interiors in the ASEAN region.