About the Role:

-Manage product strategy, planning, and pricing for PROTON and future models in export markets.

-Align strategies with domestic and global directions to increase brand awareness and growth.

-Collaborate with cross-functional teams across PESB and PONSB to define product specifications, content, positioning, and roadmap.

-Be strategic, culturally sensitive, organized, and capable of independent execution.


Your Day-to-Day:

1.Product Strategy & Planning

-Define new products for overseas markets.

-Develop strategies tailored to each market (features, pricing, volume forecasts).


2.Ensure compliance with regulations and market expectations.

Product Lifecycle & Launch Management

-Co-develop marketing materials.

-Coordinate product launch readiness with internal teams and distributors.


3.Market Intelligence & Business Insights

-Monitor market trends and competitor activities.

-Analyze data to support strategic decisions.


4.Stakeholder Management & Communication

-Represent product planning in internal and external engagements.

-Collaborate across departments to ensure aligned execution.


5.Leadership & Special Assignments

-Lead strategic initiatives and special projects as assigned by senior leadership.


Job Requirements and Skills

1.Language Proficiency

-Good command of written and spoken English and Bahasa Melayu

-Mandarin literacy is an added advantage


2.Presentation & Analytical Skills

-Strong presentation skills

-Analytical ability

-Business acumen

-Lateral thinking


3.Market Knowledge

-Country and regional market management skills are a plus


4.Work Style

-Resourceful and hands-on

-Able to work independently under pressure

-Committed with a strong sense of urgency