Key Responsibilities
-Develop and implement strategic marketing plans to achieve business objectives, strengthen brand positioning, and identify new business opportunities.
-Work closely and guiding the marketing team, ensuring alignment with departmental goals and supporting smooth workflow and execution.
-Assist in developing and implementing strategic marketing initiatives to enhance brand visibility and achieve business objectives.
-Lead and support the execution of marketing campaigns, product launches, exhibitions, events, and promotional activities.
-Support new marketing initiatives aimed at driving sales performance, growing market presence, and improving project profitability.
-Develop and oversee content marketing efforts including planning, reviewing, and producing content for social media, website, email marketing, and marketing materials.
-Manage digital marketing activities such as SEO, SEM, social media ads, content distribution, and performance tracking to optimize outcomes.
-Conduct market surveys, competitor analysis, and gather customer insights to support strategy planning and decision-making.
-Coordinate and support the product introduction process, including product briefs, positioning, launch planning, and internal training materials.
-Monitor marketing performance, prepare reports, insights and recommend improvements to enhance efficiency and results.
-Carry out additional tasks as required to support the Marketing Department’s operations and objectives.
-Any other ad hoc tasks as assigned under the direction of the Head of Marketing.

Requirements
-Bachelor’s Degree in Marketing, Mass Communication, Business, Digital Media, or related field.
-6+ years of marketing experience, preferably with exposure to leadership support or project coordination.
-Good understanding of branding, digital marketing, social media, and content marketing principles.
-Strong communication, coordination, and project management skills.
-Ability to manage multiple tasks, deadlines, and deliverables in a fast-paced environment.
-Creative, analytical, and detail-oriented with strong problem-solving abilities.