Key Responsibilities

Develop and execute annual brand strategies and plans to achieve overall commercial objectives and business strategy.

Lead end-to-end brand innovation initiatives, from ideation and conceptualisation through to product launch.

Ensure all marketing activities are aligned with and reinforce the agreed brand positioning and brand guidelines.

Plan and implement integrated marketing initiatives to achieve brand awareness, volume, and profitability targets.

Continuously evaluate and strengthen the brand’s market positioning and equity.

Manage and optimise the brand’s marketing budget to ensure effective use of resources and ROI.

Track, analyse, and report on market performance, consumer responses, and the effectiveness of marketing activities.

Identify market trends, consumer insights, and growth opportunities to inform brand strategy and innovation.

Drive effective collaboration and communication with internal stakeholders, including Sales, Supply Chain, and Group Communications.

Manage and work closely with external partners and agencies (advertising, media, digital, and creative agencies).



Requirements

Bachelor’s Degree in Marketing, Economics, Business Administration, or a related discipline.

Minimum 4 years of experience in brand or marketing management within an operating company, preferably in the FMCG industry.

Proven experience working with advertising, media, and digital agencies.

Strong digital marketing knowledge with solid numerical and analytical capabilities.

Innovative, creative, and able to think strategically and “outside the box.”

Excellent communication and presentation skills.

Strong understanding of market dynamics, consumer behaviour, and emerging trends.

Action-oriented, resilient, and able to drive change and execution.

High work capacity with strong teamwork and collaboration skills.

Strong conceptual thinking combined with attention to detail.

Positive attitude with good interpersonal skills and an engaging personality.

Computer literate and fluent in spoken and written English.



Key Performance Indicators (KPIs)

1. Brand Performance & Growth

· Achievement of annual brand revenue, volume, and market share targets

· Brand profitability and contribution margin versus plan

2. Brand Equity & Positioning

· Improvement in brand awareness, consideration, and preference metrics

· Consistency of brand positioning across all marketing touchpoints

3. Marketing Effectiveness

· Effectiveness and ROI of marketing campaigns and initiatives

· Achievement of campaign objectives (e.g. reach, engagement, conversion)

· On-time and on-budget execution of marketing plans

4. Innovation & New Product Development

· Successful delivery of innovation projects from ideation to launch

· Performance of new product launches versus agreed targets

· Time-to-market for innovation initiatives

5. Budget & Cost Management

· Adherence to approved marketing budgets

· Optimisation of marketing spend to maximise impact and efficiency

6. Market & Consumer Insights

· Quality and relevance of market intelligence, consumer insights, and trend analysis

· Timeliness and effectiveness of insights translated into actionable strategies

7. Stakeholder & Agency Management

· Effectiveness of collaboration with Sales, Supply Chain, and internal stakeholders

· Performance and value delivery of external agencies and partners

8. Execution Excellence

· Quality, consistency, and timeliness of brand execution across channels

· Responsiveness to market changes and competitive activity