Job Descriptions:

1. Content Creation & Direction

Plan, script, and storyboard engaging video content tailored to each platform (TikTok to a, Instagram, Facebook).

Collaborate closely with the video team to direct shoots and ensure the final output aligns with brand tone and creative objectives.

Review first cuts of edited videos and provide constructive feedback to maintain quality and viewer engagement.

2. Performance Monitoring & Reporting

Analyze weekly and monthly performance metrics to evaluate content effectiveness and identify optimization opportunities.

Develop actionable reports and insights, presenting recommendations to refine and evolve the content strategy.

3. Trend Research & Integration

Stay up-to-date with platform-specific trends, formats, memes, and relevant cultural moments.

Curate and distribute trending content via the Digital Management System (DMS) for team inspiration and reference.

Seamlessly integrate relevant trends into the content strategy to boost engagement and reach.

4. Content Optimization

Enhance video content for maximum visibility and interaction, in line with each platform’s algorithm.

Leverage metadata, post timing, and other performance drivers to improve content results.

5. PUGC Management (Professionally User-Generated Content)

Support the creation of high-performing, authentic, user-style content.

Ensure all PUGC aligns with brand standards and meets overall content quality expectations.

6. Additional Responsibilities

Contribute to broader creative initiatives and company projects as needed.

Participate in brainstorming sessions, collaborative meetings, and creative reviews

Job Requirements:.

Proven experience in creating social media content. (e.g. TikTok, Instagram/ Facebook/ Youtube reels)

Understanding on the requirements and needs of local demographic on social media trends,

Good knowledge in skincare product would be advantage

Experience in managing social media account, e.g. TikTok/ Instagram/ Facebook

Excellent written and verbal communication skills, proactive and quick learner.

A creative mindset with the ability to think outside the box.