PURPOSE:

To lead the full marketing ecosystem, driving brand leadership for SodaXpress in Malaysia while accelerating growth across B2B and B2C e-commerce channels through strategy, execution, and partnerships.

Brand & Marketing Strategy

Own SodaXpress’ brand positioning, messaging, and visual consistency across all channels.

Plan and execute integrated marketing campaigns, product launches, and seasonal promotions.

Ensure strong brand presence across digital, retail, trade, and event touchpoints.

E-Commerce & Digital Performance

Lead e-commerce strategy across owned platforms and marketplaces.

Drive online revenue through campaign planning, conversion optimisation, and promotional mechanics.

Manage paid media performance (Meta, Google, marketplaces) with clear ROI tracking.

Analyse sales and marketing data to improve customer acquisition, retention, and lifetime value.

Social Media & Content

Develop and manage social media strategy and content calendars.

Oversee content creation, influencers, and community engagement.

Monitor platform performance and optimise content for reach, engagement, and conversion.

Events, Activations & Partnerships

Plan and execute brand events, trade shows, café activations, and product demos.

Manage partnerships with cafés, F&B operators, distributors, and collaborators.

Ensure all events are on-brand, on-budget, and results-driven.

B2B Marketing Support

Develop marketing materials and programs to support café and F&B customers.

Work closely with the sales team to support key accounts and distributor marketing initiatives.

Budget, Agency & Team Management

Own the marketing budget and ensure efficient spend across channels.

Manage agencies, freelancers, and vendors (creative, media, influencers, events).

Track KPIs, prepare reports, and present performance insights to management.

Requirement

Minimum 5–8 years of marketing experience, preferably in FMCG, consumer appliances or F&B-related industries.

Proven experience managing brand, e-commerce, digital marketing, and events.

Strong understanding of performance marketing and analytics.

Experience working with agencies, influencers, and external partners.