Activation Executive - Ipoh

Job Summary

The Activation Executive serve as frontline enforcers in their assigned states/regions, driving Promoters to achieve sales targets while ensuring full compliance with in-field execution standards.


The Day-To-Day Activities



Sales, Audit & Compliance Enforcement

-Ensure Promoters sell effectively to hit the monthly sales target, as Executive are accountable for regional sales outcomes.

-Conduct frequent on-ground audits of Promoters as per the targets assigned by Partner Management Lead.

-Validate Promoters compliance with operational fundamentals: grooming, punctuality, presence, registration SOPs, and SFA check-ins.

-Ensure stock and POSM sufficiency during roving activities and portable booths activities.

-Verify product knowledge among Promoters during audits.

Support Regional-Specific Execution

-Implement HQ strategy while adapting to region-specific challenges (e.g., local events, distributor constraints, geography exploration etc.).

-Collaborate with distributor project manager and supervisors to ensure smooth execution of Promoters activities.

-Recommend improvements or corrective actions specific to the region.

-Audit retail outlets as when required.

-Source for potential partners.

Insights & Reporting

-Provide weekly reports on audit findings, regional gaps, and Promoters performance trends.

-Share clear and practical on-ground insights (e.g., Promoters morale, customer response, execution challenges, competitors’ activities) to help management adjust strategy and make informed decisions.

-Offer feedback on distributor readiness, stock movement, and POSM usage.

Training Support

-Support regional classroom or online training when required (delivered jointly with Central).

-Reinforce product knowledge, SOP awareness, and compliance expectations during visits.

Issue Identification & Flagging

-Detect and immediately flag non-compliance practices (e.g., incorrect registrations SOPs, abnormal volumes).

-Document all issues in the regional issue log, ensuring escalation to Lead and Central Account Manager when necessary.

-Track repeated offenders or recurring issues for corrective action.



About You

-Minimum SPM qualification. Diploma or bachelor's degree in business, marketing, sales or related field are strongly encouraged to apply.

-2 – 4 years’ experience in sales, trade marketing, retail operations, or field auditing.

-Able to travel frequently, and manage ad-hoc assignments.

-Exposure to working with promoters or distributor-led sales team is an advantage.

-Knowledge of sales fundamentals, merchandising, and retail execution standards

-Competent in Microsoft Excel, Word, and PowerPoint for reporting and analysis

-Skilled in compiling sales numbers and preparing reports.

-Communication skill: able to engage Promoters, distributor supervisors, and collaborate with Account Manager effectively.

-Coaching ability: comfortable reinforcing product knowledge and SOP awareness during field visits.

-Upholds professionalism and accountability in compliance monitoring.

-Strong leadership abilities with people management experience to lead promoters and driving performance.