Ad Operations Coordinator

Job Description

This role is based in our Menara Skymind office.

Informa TechTarget is seeking a highly skilled and detail-oriented digital operations professional to establish an Ad Ops outpost in Penang, expanding our global capabilities. This team will play a crucial role in ensuring pre-launch campaign quality control, campaign set-up, and results reporting.

This is an exciting opportunity for someone who thrives in an autonomous environment and is eager to build, innovate, and problem-solve in a growing office. As we shape a new company within Informa TechTarget, this role will continue to evolve alongside new opportunities.

Responsibilities

Lead and manage the campaign quality control process for all campaigns, with special emphasis on enterprise accounts and high-value clients.

Conduct thorough pre-launch reviews of newsletter sponsorships and email blasts to ensure accuracy and proper setup.

Identify and troubleshoot errors, implementing necessary revisions before campaign launch.

Upload and configure campaign materials across various marketing platforms.

Optimize campaign performance, leveraging best practices and data insights.

Coordinate with the Studio team to traffic client-sponsored stories.

Oversee the operational process for Trendlines, an Editorial product.

Generate post-campaign reports, analyzing data and performance metrics for clients.

Collaborate with cross-functional teams (Ad Ops, Sales, and Editorial) to ensure seamless campaign execution.

Develop and maintain clear documentation of team processes for efficiency and scalability.

Stay informed on industry trends, identifying opportunities to enhance our marketing and advertising suite.