Assistant Brand Manager

Key Responsibilities:

1. Strategic Brand & Marketing Planning
-Develop and execute brand strategies to achieve business targets, including market share, sales growth, and profitability.
-Translate brand vision into actionable marketing and sales plans.
-Monitor market trends, consumer behaviour, and competitor activities to identify growth opportunities.
-Define product strategy, positioning, and pricing in line with the company’s goals.
-Oversee integrated marketing campaigns, including product launches, promotions, and brand-building activities.
-Ensure brand messaging aligns with company positioning and resonates with target audiences.
-Analyse consumer feedback and market performance to refine brand strategies.
-Collaborate on developing packaging, promotional materials, and in-store displays.
-Manage media, digital marketing, and influencer collaborations to enhance visibility.
-Identify investment priorities and manage brand budgets efficiently.
-Develop and execute social media strategies to boost brand engagement, awareness, and lead generation.
-Plan and execute influencer activations and campaigns, ensuring alignment with overall brand strategy and KPIs.
-Develop advertorial content and press releases to support product and brand awareness.
-Coordinate the design and production of POSM for effective in-store marketing.
-Plan and manage promotional events, roadshows, and activations to increase brand engagement.
-Ensure optimal product placement through effective planogram implementation.
-Collaborate with internal teams to develop and execute promotional activities.

2. Product & NPD Management
-Support product development by providing insights from market research and consumer feedback.
-Identify product gaps, emerging trends, and opportunities for innovation.
-Monitor product lifecycle, from launch to performance tracking and eventual phase-out.
-Collaborate with R&D, sales, and supply chain teams to ensure successful product rollouts.
-Analyse product performance and recommend improvements for market fit and growth.

Other Requirements:
-Bachelor’s degree in Business, Marketing, or a related field.
-Minimum 4 years in brand or product management (FMCG experience preferred).
-Strong analytical and problem-solving abilities