Assistant Manager, Service Marketing (After Sales)

Job Responsibilities: -


1. After Sales Marketing Support

Assist in driving After Sales marketing initiatives with the goal of maximizing:

-Throughput

-Service Revenue

-Customer Retention Rate (CRR)

2. Strategic Marketing Campaigns

-Propose targeted service campaigns based on market surveys and analysis to meet evolving customer needs.

-Support the development of proposal papers by identifying optimal strategies and mechanisms.

-Assist in crafting and proofreading compelling campaign copy prior to launch.

3. Campaign & Survey Analysis

-Develop actionable improvement plans using insights from market analysis, outlet feedback, brand health -metrics, and performance tracking.

-Conduct in-depth research to evaluate the effectiveness of launched campaigns and marketing activities.

4. Digital Marketing Initiatives

-Design and optimize digital marketing strategies to enhance After Sales customer acquisition.

-Monitor and analyze competitor digital trends to stay ahead of market movements.

5. Special Projects & New Model Launches

-Manage service-related aspects of new model launches, including the development of maintenance packages and readiness before rollout.

-Ensure all digital platforms (website, apps, etc.) are updated with the latest information.

-Coordinate Service Business Committee meetings and follow up on action items.

-Track project milestones and deliverables through gateway reporting.

6. Marketing Activity Oversight

-Monitor campaign progress and present performance reports to stakeholders.

-Track and manage monthly OPEX to ensure budget alignment.



Job Requirements: -

-Bachelor's Degree in Marketing / Business Administration or any relevant discipline.

-Minimum 5 years preferably in the automotive industry.

-Proven marketing experience and management.

-Through knowledge of marketing best practices.

-Creativity and commercial awareness.

-Good understanding of market research techniques, data analysis and statistics methods.

-Computer literacy and proficiency in MS Office (Word, Excel & PowerPoint)