Assistant Manager – Social Media Brand Marketing and Communications

MAIN RESPONSIBILITIES

To plan, develop and implement all of AAPA’s digital communications strategies and plans including social media content communications, website management to optimize brand presence in Asia Pacific


D. SPECIFIC FUNCTIONS

• Strategic development and implementation of digital efforts to enhance and promote the brand of AAPA in Asia Pacific

• Manage all digital platforms and communications by developing and enhancing key messages for AAPA

• Establish unified working relationships with agencies and cross departments, including promoting and educating stakeholders using social media to deliver best results aligned with the organisation’s communication strategies

• Develop enhancement strategies of AAPA’s website through regular data analysis, audience profiling as well as develop new approaches to creating and refreshing all online content

• Lead special project focus to develop AAPA’s brand in the mainland China market



E. QUALIFICATIONS/EXPERIENCE

• Degree in Journalism, Communications, Marketing, IT or any relevant disciplines

• At least 5-7 years of relevant experience in Digital Communications or Digital Marketing

• Have a creative mind set to new ideas on developing new and innovative digital ideas and technologies

• Technical skills in website management, Basic HTML/ JavaScript knowledge is a plus

• Experienced in project management with excellent communication, presentation and people skills

• Excellent command of English, and good command of Mandarin Chinese preferred

Please email your cover letter and resume to [email protected].