Brand & Design Director

About the Role

We’re an established furniture company entering a new phase of growth — with one strong mainstream brand and two exciting new youth-focused brands in the pipeline. We’re looking for a visionary Brand & Design Director to lead the development of brand identity, visual storytelling, and creative execution across all touchpoints.

Key Responsibilities:

Brand Vision & Creative Direction

Develop and own the brand’s creative identity, design ethos, and seasonal direction

Translate lifestyle concepts into product stories, campaigns, and in-store experiences

Product & Collection Direction

Set creative direction for seasonal collections in collaboration with merchandising and sourcing teams

Provide input on materials, colors, and textures aligned with trends and brand DNA

Curate moodboards and design briefs for in-house or vendor-developed collections

Campaigns & Marketing

Work closely with marketing to ensure campaigns, catalogues, digital assets, and photography follow a consistent creative narrative

Approve art direction for photo shoots, lookbooks, digital content, and VM themes

Store Design & Visual Merchandising

Guide store layout aesthetics, seasonal window themes, and product presentation

Align retail experience with brand storytelling across physical and online platforms

Trend & Consumer Insights

Track global design trends, fashion/home crossover influences, and evolving consumer lifestyles

Lead seasonal creative presentations to internal teams and external collaborators

Requirements:

Degree in Fashion Design, Interior Design, Industrial Design, or related creative fields

7+ years in creative roles, ideally in fashion, home, or lifestyle retail brands

A strong portfolio demonstrating brand-building, storytelling, and cross-platform creativity

Leadership experience managing creative or design teams

Passion for design, lifestyle, and modern living concepts

Strong visual communication and trend-forecasting skills

Comfortable collaborating across merchandising, marketing, and retail functions

Bonus Points:

Experience with home collections, soft furnishings, or crossover fashion-home projects

Exposure to furniture sourcing, materials, or product development workflows

Proficiency in tools like Adobe Creative Suite, SketchUp, or other visualization software