Brand Manager - FMCG Personal Care

Key Responsibilities

Develop and execute the annual brand marketing plan, including volume forecasting, A&P budget management, and P&L ownership.

Lead new product development (NPD) projects from concept to launch, collaborating with R&D, Supply Chain, and Regional teams.

Plan and oversee $360^{circ}$ marketing campaigns across ATL, BTL, and Digital channels to drive brand awareness and trial.

Work closely with Sales and Trade Marketing teams to design effective trade activations and ensure successful channel execution.

Monitor market trends, consumer insights, and competitor activities to identify growth opportunities and mitigate risks.

Manage external agencies (creative, media, P.R.) to ensure high-quality output and campaign effectiveness.

Analyze brand performance using sales data and consumer research (e.g., Nielsen, Kantar) to refine strategies.

Requirements

Bachelor's Degree in Marketing, Business Administration, or a related field.

Minimum 5-8 years of brand management experience within the FMCG industry (Personal Care experience is an added advantage).

Proven track record of managing successful product launches and integrated marketing campaigns.

Strong analytical skills with the ability to interpret market data and P&L statements.

Excellent project management and stakeholder communication skills.

Resilient, adaptable, and able to thrive in a fast-paced environment.