Channel Marketing Senior Specialist (Trade) - Malaysia

What will you do?

Market & Channel Strategy

Develop and execute the go-to-market startegies and channel strategies to accelerate revenue growth, pipeline generation and market penetration

Create, adapt and execute the annual channel growth plan / business plan for the main channels by understand the channel and market, define the channel relationships and deploy actions plan to boost the business thru the channel in accordance to the strategic guidelines and commercial policies.

Identify and classify customer portfolio accordingly and develop up-sell and retention strategies for channel partners to improve loyalty, drive retention and profit growth



Partner Ecosystem Development

Build strong relationships with strategic partners and distributors to drive joint growth

Design and implement co-marketing programs, partner campaigns and joint value propositions

Enhance partner journey and experience through structured programs

Drive partner tiering, activation and engagement strategies to increase partner loyalty



Demand Generation, Commercial Programs & Governance

Develop and optimize channel programs (rebates, MDF, incentives) to drive partner performance

Define best practices and ensure alignment with commercial policies and Platinum Rules

Define and execute ROI-driven marketing programs and campaigns to support Sales objectives

Identify and propose complementary or new offers to increase cross-selling of other business units’ products and solutions considering both pull and push marketing approach

Establish clear tracking of fund utilization, partner ROI and business impact


Strategic Execution & Alignment

Localize and execute global/regional campaigns with channel partners

Drive integrated activation across digital, social, events, PR and partner channels

Ensure consistent brand positioning and customer experience across partner ecosystem

Translate global channel and segment strategies into actionable local plans aligned to country prioritiesSupport entry into new markets and segments

Collaborate cross-functionally with Channel Operations, Marcom, Sales, Offer Marketing and Finance teams



What qualifications will make you successful?

Bachelor’s degree in Electrical Engineering, Marketing, Business, or related field

Minimum 8 years experience in channel marketing / trade marketing roles

Strong understanding of channel ecosystem and electrical/automation technologies

Proven ability in market analysis, demand generation, and partner program management

Exposure to digital transformation and data/AI‑enabled commercial tools is an advantage.



Key Competencies

Strategic & analytical thinking

Strong partner engagement and stakeholder management

Commercial acumen with focus on growth and profitability

Data-driven with ability to translate insights into action

Proactive, ownership mindset with continuous improvement focus

Strong communication skills



What’s in it for me?

Global Family Leave

Comprehensive medical coverage for employee and dependents

Worldwide Employee Stock Ownership

Hybrid work arrangement (New Ways of Working)

…and more!