Creative Content Strategist

Key Responsibilities:

Content Strategy Development:

Develop and execute a comprehensive content strategy that aligns with overall company and departmental objectives, supporting brand awareness, customer engagement, and conversion.

Cross-Channel Planning:

Identify content opportunities across the customer journey and create content calendars for multiple channels including social media, websites, blogs, email campaigns, and print media.

Creative Ideation:

Generate innovative content ideas and messaging frameworks that effectively communicate the brand’s story in a fresh, relevant, and engaging manner.

Brand Consistency:

Ensure all content reflects a consistent tone of voice, style, and brand identity across all platforms and customer touchpoints.

Content Quality Assurance:

Review, edit, and refine content to uphold standards of quality, originality, and alignment with strategic goals.

Performance Reporting:

Monitor content effectiveness and provide regular reporting and actionable insights to stakeholders, identifying areas for continuous improvement based on key metrics and audience feedback.