Digital & e-Commerce Executive

Job Responsibilities

Manage and grow the company’s digital presence across social media platforms (TikTok, Instagram, Facebook, etc.) by planning, creating, and posting engaging content.

Organize, schedule, and host live streaming sessions to drive sales and support stock clearance campaigns.

Supervise, train, and schedule live hosts, ensuring professionalism, quality, and compliance with platform rules.

Monitor and optimize online shop performance (TikTok Shop, Shopee, Lazada, etc.), including product listings, descriptions, and promotions.

Plan and execute digital advertising campaigns (TikTok Ads, Meta Ads, Google Ads, etc.) to increase reach, traffic, and conversions.

Track, analyze, and prepare reports on content, live, shop, and advertising performance with actionable insights.

Research and apply trending hashtags, music, and content formats to maximize visibility and engagement.

Collaborate with the creative/design team to produce high-quality videos, graphics, and live promotional content.

Coordinate with inventory and sales teams to align campaigns with stock availability and promotions.

Develop and maintain SOPs for live hosting standards, digital campaigns, and e-commerce operations.

Stay updated on digital marketing trends, platform tools, and competitor activities to ensure strategies remain innovative and competitive.

-Support any ad hoc marketing or sales campaigns as needed.

Requirements

Diploma/Degree in Marketing, Mass Communication, Business, or related field.

1 to 3 years of experience in digital marketing, e-commerce, or live commerce (fresh graduates with strong skills may be considered).

Strong knowledge of digital marketing, live commerce, and social media platforms (TikTok, Instagram, Facebook; Google Ads is an advantage).

Creative, confident, and comfortable appearing/hosting on live streams if needed.

Proficient with video editing tools (CapCut, Canva, or similar).

Strong analytical skills with the ability to track, report, and optimize campaign performance.

Excellent communication and leadership skills; able to manage hosts and coordinate across teams.

Independent, proactive, and adaptable to fast-changing digital trends.

Willing to work flexible hours (including weekends or evenings when required).